Go Gentle Australia: Stop The Horror

Go Gentle Australia, a right-to-die advocacy group, was able to emotionally engage Australians with its six-minute film.

Campaign details

Brand: Go Gentle Australia Agency: History Will Be Kind

The Brief

Over the past 20 years, there have been 30 attempts to pass a Voluntary Assisted Dying law in Australia. None have succeeded, resulting in many terminally ill patients having to endure horrific pain in their final days, with even the best palliative

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