Global launch of the IKEA Place App

IKEA, the world's largest furniture retailer, launched a global campaign to celebrate the launch of the IKEA Place app.

Campaign details

Brand: IKEAAgency: Allison Partners


The buzz about augmented reality (AR) has been brewing for years. Industry experts said it would modify people's thinking and behaviour, create new user experiences and generate around $120bn in revenue for companies by 2020. However, it wasn't until Apple announced the release of a free iOS 11 software update that AR became more easily accessible and understandable for general consumers. Apple's AR kit, a new framework that allows developers to easily create AR experiences for iPhone and iPad, was released to developers in June 2017 in order to drive...

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