From Uninor to Telenor - Not just a name change

Telenor, a telecommunications company, used PR to engage the public when it rebranded a recently acquired company in India.

Campaign details

Advertiser: Telenor (India) CommunicationsAgency: Text100

About Telenor India

Telenor (India) Communications is a wholly owned company of Norway-based Telenor Group and offers mobile telephony services under the brand Telenor. Telenor's pre-paid GSM mobile services are commercially available in the six circles of UP (West), UP (East), Bihar (including Jharkhand), Andhra Pradesh (including Telangana), Maharashtra and Gujarat. Together, these circles account for more than 50% of India's population giving Telenor the ability to serve every second person in India.

Telenor has positioned itself as most affordable operator in India, and offers value for money and relevant...

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