- Campaign details
Brand: FoodpandaAgency: W Asia
"Singapore's first food delivery company shakes up the industry by making the bold move to drastically reduce plastic use and ban unethical dishes from its menus"
Budget: S$ 10,000 + retainer fees.
The situation
Last year, Singapore's home-grown food delivery brand, foodpanda was taken over by the global leader in food delivery, Delivery Hero. In a climate of intense competition from other food delivery companies, it was imperative that foodpanda retained its market lea ding position -which it obtained by being 'the local favourite'.
With the fear that Singaporeans may view...