Flipkart Big Billion Days 2015

Flipkart, an e-commerce company in India, launched a campaign to market its 2015 Big Billion Day.

Campaign details

Advertiser: Flipkart Internet Private Limited

Situation Analysis

Making Indians go online - market expansion through Big Billion Days 2015

Since 2007, Flipkart has been the undisputed leader in e-commerce in India, despite the entry of global giants like Amazon and Alibaba in the market. To consolidate its leadership position and to make online shopping accessible to all Indians, Flipkart introduced Big Billion Day in October 2014.

After months of preparation, India's largest online sale opened on October 6th, 2014. The response overwhelmed Flipkart's servers. The back-end froze, code broke and price metrics went haywire. What...

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