FitBit IPO

Fitbit, a fitness watch brand, used PR to introduce its growth strategy to an investor audience and demonstrate Fitbit's position as the category innovator and market leader in the US.

Campaign details

Advertiser: Fitbit

When Fitbit decided to IPO, they knew they needed to make an impact. As the first fitness wearable company to go public, Fitbit needed a strong IPO to introduce its growth strategy to an investor audience, credential early valuations and demonstrate Fitbit's position as the category innovator and market leader.

Not only did Fitbit want to impress upon their investors that they are here to stay, Fitbit wanted the customers all over the world to know that they had a mission, and that mission is to continue to inspire and motivate people to lead healthier,...

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