Fan Controlled Football: Reinventing live sports for the digital age

FINN, the global marketing agency, launched Fan Controlled Football (FCF) in the US.

Setting the Scene:

A lot of football fans believe they can call plays better than the coaches. Now they've got a chance to prove it. Judges, we give you Fan Controlled Football (FCF).

It is the first league ever where fans call the shots. Beyond gaming, beyond fantasy - this is real athletes playing hard-hitting football, but the fans are in control. FCF believes it's the future of sports, and drafted FINN Partners to help them prove it.

Our Goal:

Harness today's technology to create a newfootball league that appeals to diehard football fans (who believe they can...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands