Campaign details

Advertiser: Facebook
Brand: Facebook
Agency: Red Media Africa

Description

As part of Facebook's global outreach plan, Mark Zuckerberg, the Chief Executive Officer of visited Nigeria on August 28, 2016. Zuckerberg's visit to Nigeria was his first to Sub-Saharan Africa. We were to amplify this visit and ensure that all stakeholders especially those in the technology industry were carried along. This visit was to be a huge validation for the blossoming technology industry in Nigeria and Africa as a whole.

Campaign challenges

Press management and relation:

The major challenge we had during this campaign was controlling the narrative about Mark's visit especially as Mark Zuckerberg didn't plan to have any press interview across 360 media.