Campaign details
Brand: European Union Anti-Corruption InitiativeAgency: Gres Todorchuk PR
Challenge
For 1,5 years the European Union Anti-Corruption Initiative has been systematically supporting the work of Ukrainian newly-created anti-corruption agencies NABU, ARMA, and SAPO. Regular communication strategy of EUACI was mainly focused on local anti-corruption experts and conducted through long press conferences and reports. Therefore, these efforts didn't get much media attention and average Ukrainians or international audience's support.
We've inspired the client to have the courage to move away from habitual forms of delivering messages. Using the edutainment format (education+entertainment), we created the first interactive project...