Etsy: #EtsyForYou

Etsy, an e-commerce website focused on handmade or vintage items and supplies, launched the #EtsyForYou social campaign in the UK in order to drive consumers to a gift guide hosted on its website and increase seasonal sales.

Campaign details

Brand: Etsy Agency: Alfred

Summary

Etsy keeps commerce human. It's the antidote to Black Friday mayhem and off-the-rack presents. Etsy UK challenged Alfred to create a campaign which delivered this message.

We identified that this message needed to come from the real 'people' behind Etsy's marketplace, the Sellers. We devised EtsyForYou, a social campaign which integrated influencers, consumers and harnessed a community of 3,000 Etsy Sellers, to talk about meaningful Christmas gifts, and drive to their unique shops.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands