Situation Analysis

ABB is a global Fortune 500 B2B industrial technology company with $34 billion in revenue. Its innovations are quite literally shape the future -from the world's first industrial robot to the world's fastest electric vehicle charger.

In 2016, ABB doubled down on its commitment to digital innovation and hired its first Chief Digital Officer, Guido Jouret, and launched ABB Ability, an integrated digital platform for customers.

While the U.S. is ABB's largest market, it historically had very low U.S. name recognition and media presence. This lack of U.S. awareness became particularly challenging when launching ABB Ability. ABB's much more well-known counterparts - GE, Siemens and others - already had similar platforms on the market, making it even more difficult to attract external media and industry interest around the platform.

ABB brought in Zeno to help position Guido Jouret as a leading authority on topics relevant to the ABB Ability platform. To accomplish this, Zeno developed a wide-reaching executive visibility strategy aimed at introducing the U.S. to the ABB Ability platform through Guido Jouret.