E.ON: Change The Weather

E.ON, an energy provider, convinced 18 media outlets to change the way they display their weather forecasts with its Change the Weather campaign in the UK.

Why We Should Win this Award

Change The Weather succeeded in creating a leadership position for E.ON around the issue of air pollution, and in improving understanding and action among the British public.

One single-minded idea - to get air quality data included in British weather forecasts - achieved excellent results. Not only did we directly change the weather in 18 media outlets, with a combined daily circulation of 1.1m, we also increased consume