How did Engel & Völkers Americas determine

Marketing & PR success in 2018?

3x Tripled brand awareness among active homebuyers in North America from 2016 to 2018

300 Collected more than 300 leads in just six months after launching first lead gen marketing campaign

#1 Secured the Top Residential Real Estate Listing in the World in 2018, according to Mansion Global

Engel & Völkers Americas has grown every year since entering the North American market in 2013, but 2018 was a banner year in taking the company's global brand to the next level in North America.

Situation Overview

Engel & Völkers is a well-known and respected luxury real estate brand in Europe, but upon entering the Americas market had little brand recognition.

Engel & Völkers Americas faced the specific challenge of communicating the story of the brand's rich heritage, history and expertise in a new market, while remaining true to its core values.