Tackling climate change is a complicated undertaking, to say the least, but climate and energy experts understand that a good rule of thumb for how to get started is to electrify everything.

The electricity sector is rapidly changing to meet sustainability goals set by the COP20 conference and respond to shifting consumer, economic and technological pressures.

As a global leader in research and development related to the generation, delivery and use of electricity, the independent, nonprofit organization, Electric Power Research Institute (EPRI) sought to raise awareness of the benefits of electrification, telling powerful stories of end-use conversion and global innovation that is sparked through electrification.

EPRI partnered with APCO to develop a data-driven, digital-first campaign to establish itself as a thought leader in efficient electrification and to market its inaugural Electrification 2018 conference to newly untapped audiences.