The Global Challenge
The world's water supply is limited and demand is increasing significantly. The gap between global water supply and demand is projected to reach 40% by 2030. In Europe, many regions have already been hit by droughts over the past summers and this doesn't only affect the Mediterranean countries: a little known fact is that London is the most water stressed capital.
Certain regions and countries are already feeling the negative impacts and face regular water shortages. This has led to water restrictions, a reduction in activity and farmers suffering from droughts. This will happen again...