Dulux Colour: Futures Colour of the Year 2019

Dulux, a paint brand, promoted its Colour of the Year at key moments throughout the year by implementing a quarterly palette launch to bring purpose to its paint with consumers in South Africa.

Statement of Opportunity

Dulux's COTY is intended to drive awareness of the brand's colour authority credentials throughout the year, while leveraging the hero colour that captures the mood of the time. Historically though, the COTY conversation spikes...