Dove: The CROWN Act

Dove, a toiletries brand, co-founded the CROWN Coalition to expand legal projections for black women who choose to wear their natural hair texture to help stop discrimination in the workplace in the US.

Description of Campaign

Dove is a pioneer in the Beauty and Personal Care industry. As new brands enter the already crowded beauty landscape, Dove's purpose is a key differentiator within the category. The brand's purpose is to make a positive experience of beauty universal

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