Department of Defense Warrior Games: By Air, By Land or By Sea

Department of Defence, an executive branch of the US government, used PR to launch its Warrior Games campaign to support the wounded, ill and injured service members and veterans of the US, UK and Australian Defence Force.

Campaign details

Brand: Department of Defense Warrior GamesAgency: Edelman

Situation Analysis

"Do you support the troops?"

"Of course," you'd say, without a second thought. But what does that really mean? Who are you supporting?

Most of us think of the active duty service members serving this country - our brave women and men in uniform. But in the minds of too many, that's where it ends. They've forgotten those who have returned home and now need the country's support in return—our brave men and women in physical therapy, in recovery, in a daily struggle against invisible wounds...

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