CSRA: Think Next. Now.

CSRA, a publicly traded IT company, used PR to establish itself as the leading IT company of choice in the US.

Campaign details

Brand: CSRA Inc.Agency: REQ

Campaign Summary

When CSCGov and SRA International – two major government service contractors – merged in 2015, the result was a new publicly traded IT company, CSRA, with an annual revenue of $5.5bn and more than 18,000 employees. However, there was no brand beyond the new acronym and nothing to introduce to government and technology partners or attract talent to work for the company. Ultimately, REQ goal was to position CSRA as the leading IT company of choice, bridging the promise of next-generation technology with the significant missions of government agencies....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands