CRDL: Health tech innovation for people with dementia

CRDL, a product that promotes physical contact between people with mental illnesses or disabilities and their loved ones, successfully launched in the Netherlands by tailoring its communication strategy to both wide and health-related audiences.

Campaign details

Advertiser: CRDLBrand: CRDLAgency: Porter NovelliCountry: Netherlands

Summary

How do you communicate with a loved one who lives in a different reality? Someone who is present physically, but not mentally? It is sad and painful to lose contact with someone you love.

The CRDL converts touch into sound, facilitating a new form of contact between people who find communication and social interaction difficult – such as people with dementia, autism or another mental disability – and those close to them. The object acts as an icebreaker – circumventing the cultural and social barriers...

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