Campaign details

Agency: Courageous Studios

Background

Courageous Studios is the branded content studio of WarnerMedia's News Division, which includes: CNN, CNN Business, HLN and Great Big Story (our cinematic storytelling brand focused on creating evergreen video content that focuses on the overlooked and awe-inspiring).

It drafts off the journalistic pedigree of CNN to tell bold, unknown and captivating stories that matter - across platforms and around the world. The studio creates immersive, engaging content that is emotionally resonant and culturally-relevant - through an authentic brand lens.

Since launching in 2015, we have continually experimented with new creative formats and innovative ideas including: short and long-form videos, documentaries, animation, comedy, podcasts, and numerous media firsts - such as a first-of-its-kind live-ad broadcast event and a cross-country VR experience.

Challenge