Campaign details
Advertiser: Consejo Nacional de la Competitividad (CNC)Brand: Consejo Nacional de la Competitividad (CNC)Agency: Burson-Marstellar
Consejo Nacional de la Competitividad Organizational Strengthening and Survival
Developed by Burson-Marsteller Peru for CONSEJO NACIONAL DE LA COMPETITIVIDAD (CNC) September 2016
Context/Challenges
- The National Council for Promotion of Competitiveness (CNC, for its Spanish acronym) is a very low-profile government agency that seeks to coordinate public and private sector initiatives, in conjunction with international cooperation, to promote Peru's competitiveness.
- A qualitative media audit to 12 top tier editors and journalists revealed lack of awareness of CNCs role, contributions and...