Brand: Confederation of Finnish Industries (EK)
- Create a campaign that speaks against discrimination and brings a new angle into an already active discussion.
- Speaks directly to employers and employees at the workplace, without creating a division or pointing blame.
- Provides employers with concrete tools to tackle discrimination, in addition to pointing out discriminating attitudes.
The Confederation of Finnish Industries represents the Finnish employee sector. For them, a natural angle into the discussion on discrimination was work. For them, the benefits of a non-discriminatory work life would also be for the good of the economy, as it would ensure that available work always finds the employee who is right for the job.