Coldwell Banker Real Estate: The Homes for Dogs project - Finding homes for home's best friend

Coldwell Banker Real Estate, a real estate franchise in the US, launched the Home’s Best Friend campaign by partnering with Adopt-a-Pet.com.

Campaign details

Advertiser: Coldwell Banker Real EstateAgency: CooperKatz & Company, Inc.

Nothing compares to the warmth and comfort of being at home. But for many dogs across America, this feeling is foreign. Between six and eight million dogs and cats enter shelters each year. Yet, only 2.7 million shelter animals are adopted annually, and only about 30% of pets in homes come from shelters or rescues.

Coldwell Banker Real Estate became aware of these sobering facts as it began developing an advertising campaign with its colleagues at Siltanen & Partners early in 2015. The campaign, called "Home's...

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