Cleveland Clinic: Communications measurement journey

Cleveland Clinic, a multispecialty academic hospital, developed a targeted communications strategy rooted in strong analytics measurement in order to increase patient volume in the US.

Campaign details

Advertiser: Cleveland ClinicBrand: Cleveland ClinicAgency: Ketchum Global Research & AnalyticsCountry: United States

Brief Description of Assignment

For the past 22 years, Cleveland Clinic's heart program has ranked as the best in the nation, earning the number one ranking in U.S. News and World Report's "2016-17 Best Hospitals" honor roll. In 2012, President Obama agreed, calling the Clinic "one of the best health care systems in the world" in the 2012 Presidential Debate.

Despite these impressive accolades, Cleveland Clinic is still up against tough competition from other top ranking hospitals in the...

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