Cisco awakens a new India – Enabling digital transformation in India

Technology giant Cisco used a long-term PR strategy to maximise the coverage of its work with the Indian government and build its reputation.

Campaign details

Advertiser: CiscoBrand: CiscoAgency: Adfactors PR Pvt.LtdCountry: India

Background

In 1995, less than 1% of the world's population was connected to the internet. Today 40% of the world is connected and India is adding an average of 5–7...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands