Challenge
Today's farm equipment is more complex than ever. Each season, advances in machinery and technology continue to hit the market, and just when a farmer thinks they're caught up on the latest intel, the industry comes up with something new and improved. Farming is an incredibly tight-margin enterprise, so keeping up with the latest optimizations should be a top priority for farmers, but with so much on their plate already, few farmers have the time to teach themselves the finer points of advanced equipment maintenance.
Enter the "Cenexperts" - a specialized team of industry professionals from energy brand Cenex®...