#catchcurious for Merck

Merck, a pharmaceutical company, launched #catchcurious, a global campaign to strengthen its reputation as a vibrant science and technology company among customers, innovation partners and potential employees.

Campaign details

Brand: MerckAgency: fischerAppelt

Situation and Objectives

As part of its State of Curiosity report, Merck discovered that only 20% of workers in Germany, China and the US self-identify as curious. To improve this situation, and infect science...

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