#catchcurious for Merck

Merck, a pharmaceutical company, launched #catchcurious, a global campaign to strengthen its reputation as a vibrant science and technology company among customers, innovation partners and potential employees.

Campaign details

Brand: MerckAgency: fischerAppelt

Situation and Objectives

As part of its State of Curiosity report, Merck discovered that only 20% of workers in Germany, China and the US self-identify as curious. To improve this situation, and infect science and technology audiences with the innovative effect of curiosity, Merck started the global #catchcurious initiative.

The campaign's core objective was to strengthen Merck's reputation as a vibrant science and technology company among customers, innovation partners, and potential employees.

A global network of B2B influencers was to support and amplify digital advertising campaigns by infecting relevant audiences...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands