Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery: Pu:rest - a waste water beer

The IVL Swedish Environmental Research Institute partnered with Carlsberg to create a beer made from sewage water in a PR-driven campaign to raise awareness of water shortages and recycling solutions in Sweden.

Campaign details

Brand: Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie BreweryAgency: BCW Stockholm

Summary

In a world threatened by water shortage there are techniques to transform sewage water into drinkable water, just as pure...

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