Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery: Pu:rest - a waste water beer

The IVL Swedish Environmental Research Institute partnered with Carlsberg to create a beer made from sewage water in a PR-driven campaign to raise awareness of water shortages and recycling solutions in Sweden.

Campaign details

Brand: Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery Agency: BCW Stockholm


In a world threatened by water shortage there are techniques to transform sewage water into drinkable water, just as pure as the Swedish tap water. To challenge preconceptions and let people discover that sewage water can become our future thirst-que

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