Campaign details
Advertiser: Canola Council of CanadaBrand: Canola Council of CanadaAgency: EdelmanCountry: India
Executive summary
In the on-going battle between health and taste, canola oil has shown that there can be two winners!
Faced with entrenched consumer mindsets and stiff competition from traditional cooking oil, canola oil made a late entry into India's crowded edible oil market. We were asked to promote its use and acceptance in a market which was cluttered with brands clamouring for consumer attention and staking their claim as a "healthy oil".
This case tells the story of our...