Campaign details
Advertiser: Kampgrounds of America (KOA)Agency: Allison + Partners
Situation
For over 50 years families have hit the road in search of adventure and relied upon Kampgrounds of America (KOA) to provide them with rest, relaxation and a place to create lasting vacation memories. Generations of campers and non-campers alike have grown up seeing the yellow KOA sign dotting our highways and byways. With nearly 500 locations throughout the U.S. and Canada, KOA is the world's largest network of privately owned campgrounds and an iconic American travel brand.
However brand research revealed that while most people...