Bring out the bold with Listerine Healthy White

Listerine, a mouthwash brand, increased its market share and changed perceptions of its brand across APAC by launching an experiential event that showed how Listerine can help you live bolder.

Campaign details

Brand: Listerine Agency: Allison+Partners

Situation analysis

Unlike developed markets such as the United Kingdom and U.S., mouthwash is a nascent category with low relevance and penetration in Asia-Pacific. In fact, internal research con

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