Boehringer Ingelheim: Creating The Boehringer Ingelheim CNS Story

Boehringer Ingelheim, the German pharmaceutical company, externalised people’s internal struggle with mental illness to increase online engagement.

Overview

Mental illness remains one of the biggest health, social and economic challenges of our time.

Mental illness and brain disorders (CNS):

  • Affect the daily lives of millions of people, often with devastating impact on how a person feels about them

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