Mental illness remains one of the biggest health, social and economic challenges of our time.

Mental illness and brain disorders (CNS):

  • Affect the daily lives of millions of people, often with devastating impact on how a person feels about themselves and the world.
  • Remain a highly stigmatised health problem in modern society.
  • Result in a global economic burden larger than that of cancer, cardiovascular disease and diabetes combined.
  • Prove difficult to treat e.g. no new Alzheimer's disease treatment since 2003.

Never has there been a better time to take a bold new approach to tackling the challenges of the brain.

Boehringer Ingelheim has Taken up that Challenge

Tackling the stigmatised perception of mental illness by contextualising key behavioural symptoms in relatable daily situations through Boehringer's written and verbal communications.