Campaign details

Brand: Big Fish - Off the hook creativity
Agency:

The Helpo Association is a non-profit organisation that has been operating in Portugal, Mozambique, São Tomé and Príncipe and Guinea-Bissau since 2008. Their mission is to foster development through education.

The viability of this organisation is based on both individual and business financing through their Child Sponsorship Programme. An "adoption" programme that pays for children's educational needs.

Like all non-profit organisations dependent on individual and business support, being on top of mind is of the utmost importance.

The assignment given to us was to create awareness and call people's attention to Helpo's work in order to raise awareness and relevance in the decision making process whenever someone is choosing a non-profit organisation to help.