Barclays: ATM Gold

Barclays, a financial institution, launched a campaign in the UK to celebrate 50 years of the ATM and deliver key brand messages.

Campaign details

Brand: BarclaysAgency: Hope&Glory

In brief

This piece of work demonstrates the enduring value of great media relations.

These days, there is a too-often overlooked skill in landing the perfect coverage that sweeps the board with the media and dominates the agenda for a day. It was that skill that lay at the heart of this piece of work.

What's more, it delivered results. It landed 250 pieces of coverage for a single story - 30 of those across the nationals.

Proving that the battle is not for page space, but for the space between the...

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