Banfield Pet Hospital: Pet-friendly workplace pawrometer

Banfield Pet Hospital, a veterinary chain, boosted its thought leadership credentials with research publicised through PR and social media in Canada and the US.

Campaign details

Advertiser: Banfield Pet HospitalBrand: Banfield Pet HospitalAgency: H+K StrategiesCountry: United States

Ground-Breaking Research on Pet-Friendly Workplaces Established Thought Leadership and Strengthened Banfield's Reputation as an Innovative "Employer of Choice"

Banfield Pet Hospital (Banfield), the world's largest veterinary practice, had a "white space" opportunity to authentically demonstrate thought leadership by commissioning a first-of-its kind PAWrometer (Pets at Work barometer) survey. The survey was designed to further explore what Banfield already knew: that there are countless benefits to employees from having pets in the workplace, including a reduction in employee stress, improved morale,...

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