Authenticity as a driver of reputation: Leveraging original research to spark conversation

Cohn and Wolfe, a global communications and PR firm, launched its 5th Annual Authentic Brands study in the US on consumer perception of brand authenticity and its 2nd Annual Authentic 100 ranking.

Campaign details

Agency: Cohn & Wolfe

Our Opportunity

In 2017, Cohn & Wolfe launched its 5th Annual Authentic Brands Study, our proprietary study of consumer perception of brand authenticity as a driver of reputation.

This year also marked the release of our 2nd Annual Authentic 100 ranking, a global ranking of the most Authentic Brands as determined by consumers – as well as local indexes across 15 global markets.

Further background:

  • Over 15,000 consumers surveyed on 1,400 brands across 15 markets
  • Local data for Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Singapore,...

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