ATI Physical Therapy: Be remarkable – recruiting physical therapists in an understaffed industry

ATI, a rehabilitation services provider, restructured and redesigned its communication strategy in order to appeal and recruit young medical professionals across the US.

Campaign details

Advertiser: ATI Physical TherapyBrand: ATI Physical TherapyAgency: Burson-MarstellarCountry: United States

There is a crisis across the U.S. healthcare industry impacting both quality and access to care, yet it has not been discussed in the national dialogue. The crisis is a shortage of medical professionals to meet the rapidly growing demand for care. Industry estimates indicate a shortage of 128,000 physical therapy (PT) positions by 2025, with patient demand – driven by an aging population – pushing open jobs to unprecedented levels. ATI Physical Therapy, the nation's fastest growing out-patient physical therapy...

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