Astounding the front row at London Fashion Week with Crocs

Crocs, the shoe brand, partnered with a fashion designer to appear at London Fashion Week in order to legitimise the secret love many consumers in the UK hold for their product.

Campaign details

Advertiser: CrocsBrand: CrocsAgency: Fleishman Hillard FishburnCountry: UK

The challenge

Crocs has three types of people in its life.

The Haters, the ones the shoemakers can't/won't influence. The loud and proud Croc-lovers - those that wax lyrical about their greatness (often seen as the epitome of 'uncool' and fully paid-up members of the much-mocked 'sandal brigade').

And, finally, a group in the middle of the two: the Secret Admirers.These guys are intrigued by Crocs' function, comfort and sense of fun, but can't quite bring themselves to dive...

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