Situation

Briefing

March 8th is International Women's Day and all of us at apple tree communications wanted to send a message to our colleagues, clients and society in general because we are open-minded and believe that discrimination of any type is wrong.

apple tree was founded by three women and, to date, more than 75% of the agency's managerial positions are also held by women. We wish there was no need for a "Women's Day", that inequalities didn't exist, but unfortunately they do…

Challenge:

We wanted to show our total commitment to the cause, demonstrating our commitment to a day on which equality in the labour market is what we are fighting for, above all other things. We wanted to add our voice to the global campaign with a creative and memorable action that clearly communicated our position on discrimination.

Communication Strategy

Research and insight