Alf Khair: 10KSA

10KSA, a holistic health movement, raised breast cancer awareness in Saudi Arabia by reaching out to women via social media, especially appointed ambassadors, film, volunteers and the press.

Campaign details

Advertiser: Alf Khair

About 10KSA

10KSA launched as a holistic health initiative in 2015 to raise awareness regarding the importance of good health behaviours in the management of diseases such as breast cancer, in an eFort to shift the healthcare discussion from crisis care to preventative care. Lifestyle factors such as poor nutrition, sedentary lifestyle, and lack of fitness are creating healthcare crises in preventable medical conditions, such as hypertension and diabetes, and exacerbating the cancer diagnoses.

As a specific measure, 10KSA concentrated upon breast cancer, the number one cause of death for Saudi women, discussing holistic...

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