Abbott: An all-time high for financial communications

Abbott, a global healthcare company, used a multi-channel financially-focused communications campaign in the US to shape its financial narrative and ensure its investor base valued the company.

Campaign details

Brand: AbbottAgency: Abbott

Situational Analysis

Abbott (NYSE: ABT, Market Cap: $103bn, Fortune 135) is a global healthcare company with a diverse portfolio across diagnostics, medical devices, nutrition and medicine, with leading positions across large developed and emerging markets. For 130 years, the company has shown commitment to helping people live their best possible lives through better health and today, more than 40 million people benefit from Abbott products daily – from infant and adult nutritionals to diagnostic tests, from medicines to medical devices. In order for Abbott to maintain its leadership positions across its portfolio,...

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