Campaign details
Advertiser: Kimberly-Clark Latin America OperationsBrand: Kimberley-ClarkCountry: Latin America
Brief Description of the Assignment
The Communications Way is framework to plan, execute, measure, and adapt Internal Communications with real time agility.
This framework was built by the newly minted Kimberly-Clark corporate communications team after an initial diagnosis of the area showed voids in a number of fronts. With the go-ahead of global company leadership, the team engaged WPP's Mindshare agency. The ask was exciting: "Let's build together a model that replicates the same mindset used with brand teams at Kimberly-Clark to drive behavior...