SA Hockey: Crowdfunding our way to the Olympics

MatchKit, a developer of crowdfunding technology for sportspeople, led a successful pro-bono campaign to get South African Hockey to the Tokyo Olympics, as well as generating over $1 million in free PR, highlighting ineffective sports administration and growing the MatchKit brand.

Campaign Details

Brand: SA HockeyLead Agency: PR MachineRegion: EMEA

Strategy

Objective

The main objective was to get SA Hockey to the Olympics.

The secondary objective was to drive awareness of the challenges being experienced by the team - in order to put pressure on stakeholders such as SASCOC and the SA sports ministry.

Target Audience

Research from PwC suggests the crowdfunding market is expected to witness a growth at a CAGR of over 16% during the forecast period 2021-2026. 2019 – more than 6m crowdfund campaigns generated $30bn+. The reason why crowdfunding continues to spike...

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