MatchKit, a developer of crowdfunding technology for sportspeople, led a successful pro-bono campaign to get South African Hockey to the Tokyo Olympics, as well as generating over $1 million in free PR, highlighting ineffective sports administration and growing the MatchKit brand.
Campaign Details
Brand: SA HockeyLead Agency: PR MachineRegion: EMEA
Strategy
Objective
The main objective was to get SA Hockey to the Olympics.
The secondary objective was to drive awareness of the challenges being experienced by the team - in order to put...
