| Agency: Mortimer Whittaker O'Sullivan Advertising | Authors: Dom Boyd, Mike Willis, Mike Campbell, Katy Rason and Emma Russell |
Ryvita - How the Ryvita Minis ‘Big Taste, Mini Waist’ launch campaign featuring Fern Britton created larger-than-expected benefits for Ryvita
This paper describes how by generating reappraisal Ryvita Minis, advertising created awareness, product consideration, trial and repeat purchases above benchmark levels.
