Russia: new laws = even higher media inflation
Glyn Harper
Since the last time Admap readers were brought up to date with the ever-changing, fast-growing and increasingly significant Russian media market (1) things have been changing and evolving at break-neck speed, even by Russian standards. Some things remain the same . . . economic and marketing investment growth continues at world-beating levels, making Russia one of the most significant media hotspots in the world (see Figure 1). TV continues to dominate the media scene, through an unbeatable combination of low cost per thousand and high national...