Campaign details
Brand: Rupeek Brand owner: Rupeek Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Credit cards & loans Media channels: Social media, Outdoor, Out-of-home Budget: 500k - 1 million
Executive summary
For Indians, gold is not just a precious metal. Its possession is a sign of prosperity for men; and its display, a sign of social status for women. So, when a family in dire need pledges gold, it is akin to losing face in society and a reason why...