Ruffles: Messi Messages

Ruffles, a potato chip brand, launched a campaign in Turkey to increase awareness and footprint in the football area for the brand.

Campaign details

Brand: RufflesLead Agency: OMD TurkeyRegion: EMEA

Strategy

Objective

Football is the leading sport that is followed by fans in Turkey. Ruffles owns football occasions for the last 3 years in Turkey and there are many big players that communicate about football. Even though Ruffles had a solid place in football with its UEFA Champions League sponsorship and the usage of Lionel Messi, it needed a campaign where it could interact with its local audience among global sponsorships. Therefore we need the most engaging & smart activations to increase awareness & footprint on the...

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