Ruffles: Messi Messages

Ruffles, a potato chip brand, launched a campaign in Turkey to increase awareness and footprint in the football area for the brand.

Campaign details

Brand: RufflesLead Agency: OMD TurkeyRegion: EMEA

Strategy

Objective

Football is the leading sport that is followed by fans in Turkey. Ruffles owns football occasions for the last 3 years in Turkey and there are many big players that communicate...